To Persuade or Not to Persuade

There are many ways an advertiser can try to work their magic and to persuade the audience towards a product. For example, an advertiser could use an illustration to show how their product can be used or how it can impact a person’s life. Another example could be how the ad is narrated, or how their ad is telling a story. In Chapter 2 of Envision, this is what it starts out with; explaining the strategies of persuasion. In this chapter there is an article posted about an IPod commercial and how it is very clever in the way it is executed, but the message itself is a letdown. I never really paid attention to the “A Diamond is Forever” or IPod commercial ads like that before, so when Seth Stevenson pointed it out to me, it struck me that he could be right. It could be just one man’s opinion or he could be just stating a theory that no one would ever believe, but I do believe him. The silhouettes are us humans blacked out and not important (only important when we buy the product, of course) and the products are the shiny new toys that push towards new innovations and technology that gets better and better as the years go on. The products draw remarkable attention to itself, but nonetheless they get sold. These products have many “innovative” commercials/ads that can persuade a person to buy it. The commercials are flashy and catchy and the product itself is a gem, for now, until the newest addition comes into eye.