How to compose a solid stance on an arguement

Chapter 3 of Envision still deals with rhetorical text, but goes into more detail about organizational strategies that rhetoric deals with. The priciples by which all writing, speaking, or visual arguements operate are invention, arrangement, style, memory, and delivery. Invention is when you have to come up with the ideas and create what you want your text to look like. Arrangement is how effectively you organize your ideas and making sense out of your writing. Style is how you express your ideas throughout a text. Memory is when you remember something you have learned from the past and putting your old skills to use. Delivery is how well you present your information to the audience. These five categories are called the canons of rhetoric. Each of them are used for persuasive communication through spoken word, written text, or multimedia. Methods used to invent persuasive arguements are definition, division, comparison, classification, and testimony. The definition is defining what the text means. The comparison is how the text compares to other texts. The classification defines what the purpose of the text is. The testimony is what the audience has to say about the text. Another group of rhetorical strategies used to develop ideas is ethos, logos, and pathos. This group of rhetorical terms defines the the author's credibility with the audience, the logistics of the text, and the emotion created throughout the text. Organizational strategies used in arguements include chronological structure, cause and effect, problem and solution, block structure, thematic structure, and deferred thesis. The layout of a persuasive arguement involves persona. Constructing persona is selecting a certain image, set of words, or a written phrase to shape your arguement to persuade your audience. When starting to persuade your audience, you need to have a strong introduction to catch your reader's attention. You need to define all of your terms, so the readers are not confused. Use statistics, facts, and quotes to ensure the audience that what you are saying is real and factual. Use an anecdote or narration to keep your introduction flowing fluently. Incorporate a vivid example of what you are talking about, so the audience knows exactly what you are trying to say. Using the second-person pronoun "you" invites your readers into the conversation and it makes a personal connection with them. Using all of these principles in your arguement will make your audience more willing to listen and you will be able to persuade them better if you use all of these strategies.