CH 2: logos, pathos, ethos

Rhetorical strategies are the techniques used to move and convince an audience. Ads for examoke are compact forms of arguments which help us analyze rhetorical strategies. By analyzing advertisements, we can detect the rhetorical choices writers and artists select to make theor points and convince their audiences. Narration to sell their product, comparison-contrast to get their consumer to purchase thir product rather than an opponents, illustration to show how their product can be used, cause-effect to demonstrate the benefit of using their product, definition to clarify thier products purpose or function, analogy to help make a difficult selling point or product more accessible to thier audience, process to demonstrate the way a product can be used, description to show you the specifications of a desktop system or new
SUV, classification and division to help the reader conceptualize hot the product fits into a larger scheme. To better understand rhetorical appeals we can classify them into logos, pathos, and ethos. Logos is the appeal to reason. Pathos is the appeal to emotion. Ethos si the appeal to ones character. Logical falsies are the misuse of logos in which credibility is dropped. Post hoc in which the thought that something that happened first is the definite cause of the folowing event. Slippery slope works in the same way in regards to pathos. It states that if one event happens it will always lead to another event.