Thursday, December 8, 2011
The text you find, use, and forget to cite. #AvoidPlagiarism!
CH 6:Building
CH 5: The Research
David Letterman
Ball State alum, David Letterman and journalism Rachel Maddow came to Ball State to have a conversation as a part of David Letterman’s Distinguished Professional Lecture and Workshop Series on December 2nd. Also joining the pair was BSU president JoAnn Gora. I thoroughly enjoyed the program because of its news dynamic and the simple fact they were not just lecturing to us, it was an honest conversation about events and issues in our world today. I thought it was very interesting Letterman brought Gora on stage, because Maddow and Letterman are these powerful, influential people and are nationally famous, but Gora is just locally known because she is our president. It was interesting to see them interact because they do come from such different backgrounds. The most interesting topic for me was the Sandusky conversation about the Penn State and Syracuse sex abuse scandals. Listening to Gora speak about the University side and what she would do was very interesting and listening to Maddow who is a profound journalist and has covered this for weeks now talk about the multiple sides of the story was interesting to hear and understand. Gora and Maddow really had the same opinion about the situation and how it is so upsetting and shocking when no one reported it. It was bad enough the event occurred, but shocking they kept it from the police. I like that Gora emphasized that a university isn’t about their football team, it really is academics and to know that Penn State hid this scandal for fear of a bad reputation, specifically towards the football team is upsetting to many.
Wednesday, December 7, 2011
pursausion skills
Chapter 2: Understanding Strategies of Persuasion
The point of an ad is to convince the audience. This is why advertisers are careful to attend to the rhetorical situation, in which we find specific strategies of argumentation that you can use to make your case. Most advertisers use narration comparison-contrast, example, illustration, cause and effect, definition, analogy, process, description, classification and division.
The narration is how to sell their product, for example using an ad to tell a story. Comparison-contrast is used to convince the audience to purchase their product instead of their competitors. An example or illustration of a product can show how the product can impact the consumer’s life. Cause and effect is used to show the benefits of using their product and the definition is to specify the purpose and function of the product. The process is to demonstrate the way a product can be used and the classification is to help the audience concept how the product fits into a larger scheme. All of these strategies are very effective if chosen and used correctly to persuade the audience into purchasing their product.
Regards From the Nest. Chirp Chirp.
A few weeks ago, I was only focused on college football. Then, I saw a glorious sign. “BSU Basketball Fanfest”. Finally. I am a huge basketball fan and was ready for the season to tip off. So I decided to attend this event to get myself excited for the upcoming men’s basketball season. I threw on some BSU merch that evening and I walked over to Worthen Arena. What I saw was awesomely promising. There was a nice line where you could grab your new poster for the upcoming season. I waited in line and was eventually greeted by a large red person. Yes, THE Charlie Cardinal and his obnoxiously large yellow feet waddled over and gave me a big high five. With my excitement level at an all time high, I waited in line. What is better than a large cartoon Cardinal? A large cartoon piece of pizza perhaps? I saw yes. After Charlie left and piece of pizza came over and handed me a coupon. He was a promotion with Papa John’s (Ball State Alumni). Well this has taken a turn for the weird. So without any more cartoon interruptions, I got my poster. Then I didn’t see much else to do. As I got prepared to leave I see head coach Billy Taylor. I don’t know coach Taylor personally, but my brother does. My brother played on the team hear from 2007-2009. So I went up and introduced myself and told him I was excited to watch the team this year. He was delighted to talk with me and catch up on what my brother was up to. After that, I walked through the tunnel that the cheerleaders were making and was on my way. All in all a very fun time. I suggest if you have never been to watch the men’s team play, run by sometime. They will be taking on 2-time National Runner Up Butler on Saturday at 2.